According to Experian, only 30% of companies already use some of the email list most rudimentary forms of personalization, such as marketing emails addressing the recipient by name. Meaning: If you're looking for a way to differentiate your business from your competition, personalization can be a powerful weapon in your marketing arsenal. Alex Allwood, author of the book Customer Experience Is the Brand , says customer experience is an even email list more crucial competitive differentiator than pricing or technology. As Allwood told the Guardian: “Today's market has become very competitive and accessible. There is little difference between one brand and another. And if you are already competing on price, technology or innovation, what will differentiate you from your competition? What will be your point of difference? The answer is how your customer perceives your brand as Allwood said and the feeling it evokes in them.

Three-step approach to email list personalize your visitors' web experiences Personalization technology is at your fingertips Creating personalized content and delivering it to your customers through many channels has always been a hugely complex process, requiring the use of multiple tools working independently of each other, as well as the email list sophisticated coordination of marketers. Anita Brearton, CEO of marketing email list technology company CabinetM, said: “A mid-sized B2C company uses an average of 19 tools in its marketing organization; a large company uses even more”. Creating a 360-degree approach for a customer that takes into account all interactions with your brand, through multiple channels such as shopping, email and social media, is extremely difficult. The information is partitioned into several independent applications. It's a problem that many of the world's biggest technology companies, such as Adobe with Marketing Cloud, and IBM with Watson Campaign Automation, have tried to solve, but it's the email list new players in the industry, like Exponea , who promise to put the power of personalization in the hands of entrepreneurs and small businesses through automated technology and Artificial Intelligence.

This is not an affiliation: you can find alternatives to Exponea )things companies should do to prepare for the Artificial Intelligence revolution By harnessing the power of machine learning, these platforms aim to be consolidated platforms for customer acquisition, conversion and retention. Business leaders can use it to email list unify omnichannel customer communications, email marketing automation, product recommendations, content personalization, analytics, and ad management, all on one platform. .