HBO Max and Discovery+ will merge to become one streaming platform.
Warner Bros. Discovery's CEO David Zaslav announced the merger during a second quarter earnings call Thursday, sharing that the newly-merged streamer will launch in the U.S. in the summer of 2023 with ad-free, ad-light, and ad-only options. Latin America, Europe, and other markets will follow soon after.
To put it simply, by summer 2023, HBO Max and Discovery+ will merge into a new streaming service that doesn’t yet have a name or (rather importantly) a subscription price.
For reference, HBO Max costs $10/mo with ads and $15/mo without them, while Discovery+ is $5/mo with ads or $7/mo without them. Launching a new combined streaming service at around $20/mo would be a risky play for Warner Bros. Discovery, but we can’t discount the possibility right now. It's also possible that existing subscribers will get grandfathered in with their current subscriptions, but again, it's too early to say that for sure.
The deal put HBO Max under new management, with its own ideas about what HBO Max should be. CEO David Zaslav confirmed what leadership has said previously in an earnings call with investors on Thursday: Warner Bros. Discovery plans to eventually combine HBO Max and Discovery+ into one. "Our main priority is launching an integrated (streaming) service," he said. The service will roll out in the U.S. in the summer of 2023 (and later in other markets), and the company will release more specific details in the months to come.
In the meantime, bits of Discovery+ are heading to HBO Max and vice versa.
While streamers routinely remove content to make room for more, the streamer didn't announce the departure of the Warner Bros. titles in their monthly "what's leaving" list, further raising concerns that the streamer would be axed. HBO Max dispelled such rumors, however, on Thursday, announcing that select programs from Chip and Joanna Gaines' Magnolia Network, including Fixer Upper, would arrive in September. The streamer also recently announced a new season of Selena Gomez's cooking show, Selena + Chef, an HBO Max original.
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