Madden 24 coins  Films is the league's mythology arm. Established by Ed Sabol in the 1960s and swiftly snatched up by owners with dramatic voiceovers, and slow-motion shots of footballs moving through the air have helped determine and establish the image of the league, its teams, eras, and players.The aesthetic and the feel of professional football can be traced to the work of Sabol.

It's also been a potent marketing tool to sell the product for professional sports.

in 2003 Madden NFL 23 Films found the perfect partner when the league created its own 24/7-hour cable channel called the Madden NFL 23 Network. The reach of the channel grew from 12 to 72 million households in 2013. It was actually the expansion of the cable channel's reach that prompted the lawsuit in 2009.

"The popularity and utility of Madden NFL 23 Films simply exploded," Dryer said. "It's an enormous prize for them."

Revenue from Madden NFL 23 Films and the Madden 24 ltds cards Network goes into the league's revenue stream . The revenue is divided between teams and distributed to players in the collective bargaining agreement.